Meanwhile, Australia’s XXXX (owned by Lion) rises from 50 th place to 35 th place, representing the second fastest growing beer brand, according to the rankings. In the United States, the beer industry is dominated by two large brewers that control 65 percent of beer sales: the Molson Coors Beverage Company, which owns well-known brands including. “It is this area of public opinion that could be behind the beer’s slight dip in brand value this year, although it remains exemplary of the resilience of a strong and reputable global brand, recently announcing an initiative to help the restaurant industry recover from the effects of the pandemic.”Īll of the top 10 beer brands have seen a drop in value in 2021, with the exception of AsahiĪB Inbev’s Michelob bucks industry trends as the fastest growing brand, climbing 13 spots in the ranking following 39% brand value growth to US$1.2bn. By Daniella Genovese FOXBusiness Video The parent company of Corona beer is expanding its line of hard seltzers this year in an effort to gain an edge over competitors in the highly. “Over the last year, the brand has been met with some hesitancy, particularly in the US, as Americans are hesitant to purchase its products due to its similarity in name to coronaviruses,” says Brand Finance. While it remains to difficult to tell how much the virus associations with the name have affected the brand (compared to the impact of lockdowns and restrictions), the overall result is that Corona remains a strong brand. Corona remains most valuable beer brandĬorona has retained the title of the world’s most valuable beer brand, despite recording a 28% drop in brand value to US$5.8bn.Īs the bestselling imported drink in the US, with an additional presence in over 120 countries, the Mexican brand has also recently become one of the fastest growing grocery products in the UK.Įarly in the pandemic, the brand attracted numerous articles and social media posts claiming the brand had been losing sales and brand equity due to its naming similarity with the pandemic, although Constellation Brands* said that this had not been reflected in sales. Brands which already had a strong reputation and high levels of familiarity with consumers are those best primed to weather the storm, says Brand Finance. Lockdowns and restrictions in the on-trade have severely diminished demand for beers. Belgian beer brand Michelob is the fastest growing brand, posting 39% growth in brand value. Australian brand, XXXX, and Spain’s Estrella Damm are the second and third fastest growing brands, up 37% and 31% respectively.īut the world’s top 50 beer brands lost 16% of their cumulative brand value due to the pandemic. Constellation Brands (NYSE: STZ) has the questionable honor to be the owner of the Corona beer brand which has served the company well in recent years, as the namesake Corona crisis is. While it was hit by a drop in brand value, Corona remains the world’s most valuable beer brand. Packaging & Packing Materials, Containers.Processing Equipment & Systems, Automation, Control.Filling & Packaging Equipment & Systems.
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